Privacy Policy

Last Updated: July 23, 2026

Introduction

Second Nature Inc. ("we," "us," or "our") operates secondnature.inc (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site and make purchases. We are based in Los Angeles, California and comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and California Online Privacy Protection Act (CalOPPA).

Information We Collect

When you make a purchase through our Site, we collect the following categories of personal information via our payment processor, Stripe:

  • Identifiers: Full name, email address, shipping address, billing address
  • Commercial Information: Products purchased, order details including ring size and custom engraving date
  • Financial Information: Payment card details (processed securely by Stripe; we do not store your payment information)
  • Communication Preferences: Your opt-in status for marketing communications about future product releases

When you visit the Site, we and our advertising partners may also automatically collect Internet and Network Activity information via cookies and similar technologies: your IP address, device and browser characteristics, pages viewed, actions taken on the Site (such as completing a purchase), and cookie or ad-click identifiers. See "Cookies and Advertising Technology" below.

How We Use Your Information

We use the information we collect for the following purposes:

  • To process and fulfill your orders
  • To send order confirmations and shipping updates
  • To communicate with you about your purchase
  • To send marketing communications if you have opted in
  • To advertise our products and measure the performance of our advertising (see "Cookies and Advertising Technology")
  • To comply with legal obligations
  • To prevent fraudulent transactions

Cookies and Advertising Technology

We use cookies and similar technologies from advertising partners — currently the Meta (Facebook) Pixel and the Pinterest Tag — to measure the performance of our advertising, attribute purchases to ads, and reach people who may be interested in our work (including re-marketing campaigns).

These technologies collect the Internet and Network Activity information described above. In addition, we may share a hashed (irreversibly encoded) version of information you provide to us — such as the email address you enter when signing up for updates or completing a purchase — with these partners so they can match your visit to your account on their platform and measure conversions. We may send some of these conversion events, including hashed email addresses, from our servers as well as from your browser.

Your choices: If you are visiting from the European Economic Area, the United Kingdom, or Switzerland, these technologies are not activated unless you click "Allow" in our cookie notice. In the United States, they are active by default, and you can opt out at any time using the "Privacy Preferences" link in the site footer or the button below. Elsewhere, they are active by default and can be declined in the cookie notice. We also honor the Global Privacy Control (GPC) browser signal as an opt-out. You can revisit your choice at any time:

Third-Party Service Providers

We share your information with the following third-party service providers who assist us in operating our business:

  • Stripe: Payment processing. All payment information is handled directly by Stripe. Stripe's privacy policy can be found at stripe.com/privacy.
  • ConvertKit (Kit): Email marketing services (only if you opt in to receive updates). ConvertKit's privacy policy can be found at convertkit.com/privacy.
  • Meta Platforms: Advertising measurement and audience matching, as described in "Cookies and Advertising Technology." Meta's privacy policy can be found at facebook.com/privacy/policy.
  • Pinterest: Advertising measurement and audience matching, as described in "Cookies and Advertising Technology." Pinterest's privacy policy can be found at policy.pinterest.com/privacy-policy.

We do not sell your personal information for money. However, our use of advertising cookies and identifiers described above may be considered "sharing" of personal information for cross-context behavioral advertising under California law. You can opt out of this sharing at any time as described in "Cookies and Advertising Technology."

Your California Privacy Rights

Under the CCPA and CPRA, California residents have the following rights:

  • Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you.
  • Right to Delete: You have the right to request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: You have the right to request correction of inaccurate personal information.
  • Right to Opt-Out: You have the right to opt-out of the sale or sharing of your personal information. We do not sell your personal information for money, but you may opt out of the sharing of identifiers with our advertising partners by declining cookies in our cookie notice (see "Cookies and Advertising Technology"), by enabling the Global Privacy Control signal in your browser, or by contacting us.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at support@secondnature.inc.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order information is retained for tax and legal compliance purposes.

Data Security

All payment information is processed through Stripe's secure, PCI-compliant payment infrastructure. We do not store your payment card details on our systems.

International Data Transfers

We ship to select countries worldwide; the available destinations for each product are shown at checkout. If you are located outside the United States, please be aware that your information will be processed by Stripe, ConvertKit, Meta, and Pinterest, which operate in the United States.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your California privacy rights, please contact us at:

Second Nature Inc.
2041 East St PMB 936, Concord, California, 94520
Email: support@secondnature.inc